Digital Marketing Glossary

The Digital Marketing Glossary

This is a list of Digital Marketing terminology and definitions sorted in alphabetical order.

Please bookmark this digital marketing brief dictionary webpage for future reference.

A/B Testing

In Digital Marketing, A/B testing (sometimes called A/B/n testing, split testing and multivariate testing) is the process of comparing variations of a piece of online content to see if any variation will perform better than the original for a given goal, with the targeted audience of the content.

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Ad Extensions

Ad extensions are a feature of Google Ads, they add useful info for searchers and help your message get noticed. Google Ads’ ad extensions provide additional information and let your target audience take action directly from the search results.

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Cost Per Click (CPC)

Cost per click is an advertising metric that tells you how much you (the advertiser) are paying a publisher for each click on your ad on average, cost per click refers to the average price you pay for each click.

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Digital Marketing

Digital marketing is an umbrella term for the promotion of online content and marketing of products or services using digital technologies via one or more forms of electronic media and usually over the internet.

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Digital Marketing Strategy

A digital marketing strategy is a plan for reaching a specific internet marketing-related goal (or goals) in a focused and achievable way through carefully selected online marketing channels such as paid advertising, customer reviews, and your published content.

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Facebook Ads

Facebook Ads is the marketing and advertising service of Facebook. Using Facebook Ads services, you can pay to display your advertisements on the Facebook website and application to reach your targeted audience. You can promote your Facebook page, posts on your page, actions users took on your page, or your website itself.

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Google Ads

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that advertisers use to promote their online content, products and services on Google Search, YouTube, and other sites across the web.

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Search Engine Marketing (SEM)

Search engine marketing is a form of Internet Marketing that involves the promotion of online content and websites by increasing their visibility in search engine results pages primarily through paid advertising.

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Please bookmark this digital marketing glossary webpage for future reference.