What is Cost Per Click (CPC)

What is Cost per click (CPC)?

Cost Per Click (CPC) is the dollar value a marketer spends for a pay per click campaign. Pay per click ads can be displayed on the the websites of search engine providers like Google and Bing and Social Media services like Facebook and LinkedIn.

Cost per click is an advertising metric that tells you how much you (the advertiser) are paying a publisher for each click on your ad on average, cost per click refers to the average price you pay for each click.

The amount you pay for Cost Per Click (CPC) can vary based on many factors, including who you are targeting with your ad, what locations you are targeting, and how relevant your ad is to your target audience.

A low Cost Per Click (CPC) means you are getting more clicks on your ad at a lower price, while a high CPC means you are paying more for clicks.

And since the overall return on investment of your campaign is determined by how much you are paying for clicks and the quality of traffic they are bringing in, it is important to think about cost per click in terms of both cost and value. You want to identify and target clicks that are both inexpensive and valuable for your goals.

If your ad campaign’s keywords are clearly related to your ad text, the landing page’s content and to your audience’s search intent, your ad’s click-through rate and other Quality Score factors will be positively affected. This gets you more cost-efficient clicks on search terms that are more likely to convert into desired user interactions on your content.

How to decrease your CPC cost?

To decrease your cost per click (CPC) you need to make sure your ad’s copy and landing page content are relevant to the search terms your target audience are searching and that your content is very focused on answering your audience’s question clearly and helpfully.

Also, you have to create compelling, relevant ads that speak to your target audience’s search intent. And you have to build closely related ad groups in your ads campaign to put your ads in.

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