What is Digital Marketing?

Digital Marketing

Digital marketing is an umbrella term for the promotion of online content and marketing of products or services using digital technologies via one or more forms of electronic media and usually over the internet.

Sometimes referred to as Internet Marketing, also called online marketing, because advertising and marketing efforts of promoting a brand, product or service are done over the Internet using, for example, email marketing and social media marketing, to get sales leads from websites or emails.

Digital marketing uses techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, content automation, email direct marketing, campaign marketing, ebooks, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, influencer marketing, display advertising.

Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable you to analyze marketing campaigns to understand what is working and what is not, in real-time.

You can gather a lot of data about your visitors on the path of converting them from visitors to customers. And it is easy to have too much data for you to analyze.

That is why you have to have a clear, integrated strategy for digital marketing. Lack of clarity in online marketing means that you probably don’t have clear goals for digital marketing or the right KPIs to measure how well it’s working for your business.

Contact us now to help you create your Digital Marketing Strategy!