What is SEM?

What is Search Engine Marketing?

Search engine marketing is a form of Internet Marketing that involves the promotion of online content and websites by increasing their visibility in search engine results pages primarily through paid advertising.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses online competing for website visitors, it has never been more important to advertise online, and search engine marketing (SEM) is the most effective way to promote your products, services and your brand and grow your business.

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While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid search engine ads, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Search Engine Marketing is a digital marketing strategy used to increase the visibility of a website by using paid advertisements that appear on Search Engine Results Pages (SERP). This is based on a keywords auction, where advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads come in a variety of formats. Some are small text-based ads, whereas others are more visual.

Search engine marketing offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Search marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks.

Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.

Some examples of Search Engine Marketing are: